About Us
Our Company
With more than 2.9 million memberships and 1,140 clubs, Basic-Fit is the European market leader in the value-for-money fitness market. The company is active in some of Europe's most attractive markets: the Netherlands, Belgium, Luxembourg, France and Spain. With 7,000 employees, we operate a straightforward membership model, offering uncomplicated, essential and effective fitness experiences that are both affordable and easy to access for everyone. Building on our longstanding expertise, we combine a flexible low-cost membership model with high-quality fitness equipment and technology, virtual and live group lessons and free usage of the Basic-Fit app.
People who want to join Basic-Fit have the option to choose between two membership types, Basic and Premium. With Basic people have unlimited access to one club of their choice, whereas with the Premium membership they can access any of our clubs in Europe. With both subscriptions our members can enjoy all the benefits a Basic-Fit club has to offer: free live or virtual GXR group classes all day, free showers and lockers and free Wi-Fi. In addition, the Basic-Fit app is included as a standard. The app offers workout schedules, access to our GXR video platform for group classes, an online coach service and many more functionalities that enable members to do their workout wherever they are and whenever they want.
A Premium membership offers members the option to bring a friend each time they go to a club. The fee for a one-year Basic membership is €19.99 per four weeks and €29.99 per four weeks for a Premium membership.
Our fitness clubs are spacious and clean and have extended opening hours, with some clubs open 24 hours a day. We also offer day-passes, which give one-off access to our clubs. We believe that by offering this unique “value for money” proposition Basic-Fit is responding to the essential fitness needs of active people who care about being fit and active.
Our Markets
Basic-Fit is active in five countries; the Netherlands, Belgium, Luxembourg, France and Spain and in the second half of 2022 we will open our first clubs in Germany. On 29 July 2022, we operated 225 clubs in the Netherlands, 214 clubs in Belgium, 10 clubs in Luxembourg, 618 clubs in France and 73 clubs in Spain.
Our Strategy
Basic-Fit believes that all people should have access to the power of fitness. We aim to provide a great value-for-money fitness experience that is affordable and easy to access for families and individuals, from novice to athlete. Our goal is to be the preferred fitness brand in Europe.
We will continue to expand our business by continuing the roll-out of new clubs in our geographic markets, and by leveraging “add-on” revenue opportunities. The market fragmentation in the European health and fitness sector offers opportunities for consolidation through the selective acquisition and conversion of other fitness clubs, providing a way to accelerate our club roll-out strategy. Furthermore, we believe there are a number of other geographic markets in Europe that could provide attractive opportunities for us to establish a presence in the longer term.
Vision
At Basic-Fit, we believe that everyone deserves to be fit and feel great.
No matter who you are or where you’re from, fitness should be accessible when, where, in the way you want it.
We know that people only keep doing the things they love. That is why we are committed to keep people going and get them to love their fitness habits.
Through technology and innovation, we create scalable, affordable and personalised fitness solutions that provide people with access to fitness. By doing this, we help them to move towards a happy and fit life.
Mission
We are on a mission to make fitness accessible to everyone and getting people to love their fitness habits.
Promise
Through our products and services, we deliver the best value-for-money and high-value fitness solution by making fitness a habit people love, and accessible to everyone: wherever, whenever or whoever they are.
Our Leadership Team
Our Leadership Team is responsible for the day-to-day management of our company, which includes, formulating our strategies and policies and setting and achieving our objectives.
Rene Moos
CEO
(born 1963, Dutch) is our Chief Executive Officer (CEO) and Chairman of the Leadership Team.
Hans van der Aar
CFO
(born 1958, Dutch) is our Chief Financial Officer (CFO) and a member of the Leadership Team.
Redouane Zekkri
COO
(born 1976, Belgian) is our Chief Operating Officer (COO) and a member of the Leadership Team.
Erica van Vonderen-Hahn
CCO
(born 1988, Dutch) is our Chief Commercial Officer (CCO) and a member of the Leadership Team.