About Us
Our Company
With 1.78 million members and 586 clubs, Basic-Fit is the European market leader in the value-for-money fitness market. The company is active in some of Europe's most attractive markets: the Netherlands, Belgium, Luxembourg, France and Spain. With around 4,000 employees, we operate a straightforward membership model, offering uncomplicated, essential and effective fitness experiences that are both affordable and easy to access for everyone. Building on our longstanding expertise, we combine a flexible low-cost membership model with high-quality fitness equipment and technology, virtual and live group lessons and shareable family passes.
Our membership model consists of three basic formats: Easy, Smart and Flex. The three membership formats vary in their payment terms (annual versus monthly) and in their duration (one-year contracts versus one-month contracts). Each membership format offers unlimited use of all of our clubs across Europe for a fixed membership fee starting at €19.99 per month. Our fitness clubs are spacious and clean and have extended opening hours, with some clubs open 24 hours a day. We also offer day-passes, which give one-off access to our clubs. We believe that by offering this unique “value for money” proposition Basic-Fit is responding to the essential fitness needs of active people who care about being fit and healthy.
Our Markets
Basic-Fit is active in five countries; the Netherlands, Belgium, Luxembourg, France and Spain. At the end of September, we operated 157 clubs in the Netherlands, 169 clubs in Belgium, 10 clubs in Luxembourg, 217 clubs in France and 33 clubs in Spain.
In the medium term, we expect to open around 100 clubs a year. The majority will be opened in France.
Our Strategy
Basic-Fit believes that all people should have access to the power of fitness. We aim to provide a great value-for-money fitness experience that is affordable and easy to access for families and individuals, from novice to athlete. Our goal is to be the preferred fitness brand in Europe.
We will continue to expand our business by continuing the roll-out of new clubs in our geographic markets, and by leveraging “add-on” revenue opportunities. The market fragmentation in the European health and fitness sector offers opportunities for consolidation through the selective acquisition and conversion of other fitness clubs, providing a way to accelerate our club roll-out strategy. Furthermore, we believe there are a number of other geographic markets in Europe that could provide attractive opportunities for us to establish a presence in the longer term.
Vision
Everyone should have access to the power of fitness and this is what we offer. Our great value clubs are affordable and easy to access for families and individuals, from novices to athletes. We believe we are the preferred fitness brand because we focus on what really matters and continuously evolve our member experience.
Mission
Basic means uncomplicated, essential and effective. We believe we deliver great value by helping members achieve their fitness goals through an excellent foundation of personalised fitness solutions and clever add-ons, making the most of their time and money.
Essence
Fitness that is fun, effective and accessible for families and individuals at surprising value!
Our Management Board
Our Management Board is responsible for the day-to-day management of our company, which includes, formulating our strategies and policies and setting and achieving our objectives.
