About Us
Our Company
With 2 million members and over 650 clubs, Basic-Fit is the European market leader in the value-for-money fitness market. The company is active in some of Europe's most attractive markets: the Netherlands, Belgium, Luxembourg, France and Spain. With over 4,000 employees, we operate a straightforward membership model, offering uncomplicated, essential and effective fitness experiences that are both affordable and easy to access for everyone. Building on our longstanding expertise, we combine a flexible low-cost membership model with high-quality fitness equipment and technology, virtual and live group lessons and shareable family passes.
People who want to join Basic-Fit have the option to choose between membership types Comfort and Premium. With both membership types people can work out in any of our more than 600 clubs in Europe and enjoy all the benefits a Basic-Fit club has to offer: free virtual GXR group classes all day, free showers and lockers and free Wi-Fi. In addition, the Basic-Fit app is included as a standard. The app offers workout schedules, access to our GXR video platform for group classes, an online coach and many more functionalities that enable members to do their workout wherever they are and whenever they want.
A Premium membership offers members the option to bring a friend each time they go to a club. In addition, the Premium membership can be shared with one other person of the household who can take full advantage of all the benefits the Premium membership has to offer. The fee for a one-year Comfort membership is €19.99 per four weeks and €29.99 per four weeks for a Premium membership.
Our fitness clubs are spacious and clean and have extended opening hours, with some clubs open 24 hours a day. We also offer day-passes, which give one-off access to our clubs. We believe that by offering this unique “value for money” proposition Basic-Fit is responding to the essential fitness needs of active people who care about being fit and active.
Our Markets
Basic-Fit is active in five countries; the Netherlands, Belgium, Luxembourg, France and Spain. At the end of March, we operated 162 clubs in the Netherlands, 176 clubs in Belgium, 10 clubs in Luxembourg, 271 clubs in France and 32 clubs in Spain.
We expect to open around 125 clubs in 2019 and reach the 1,000 clubs mark in 2021. The majority will be opened in France.
Our Strategy
Basic-Fit believes that all people should have access to the power of fitness. We aim to provide a great value-for-money fitness experience that is affordable and easy to access for families and individuals, from novice to athlete. Our goal is to be the preferred fitness brand in Europe.
We will continue to expand our business by continuing the roll-out of new clubs in our geographic markets, and by leveraging “add-on” revenue opportunities. The market fragmentation in the European health and fitness sector offers opportunities for consolidation through the selective acquisition and conversion of other fitness clubs, providing a way to accelerate our club roll-out strategy. Furthermore, we believe there are a number of other geographic markets in Europe that could provide attractive opportunities for us to establish a presence in the longer term.
Vision
Everyone should have access to the power of fitness and this is what we offer. Our great value clubs are affordable and easy to access for families and individuals, from novices to athletes. We believe we are the preferred fitness brand because we focus on what really matters and continuously evolve our member experience.
Mission
Basic means uncomplicated, essential and effective. We believe we deliver great value by helping members achieve their fitness goals through an excellent foundation of personalised fitness solutions and clever add-ons, making the most of their time and money.
Essence
Fitness that is fun, effective and accessible for families and individuals at surprising value!
Our Management Board
Our Management Board is responsible for the day-to-day management of our company, which includes, formulating our strategies and policies and setting and achieving our objectives.
